PHOTOS AS A SOVIET PROPAGANDA TOOL (BASED ON THE MATERIALS FROM THE MAGAZINE "WIVES OF UZBEKISTAN")

The article analyzes the specific features of the formation of the visual image of the "Soviet woman" against the background of various historical situations and contexts. The role of photographs in the press and other visual media in Soviet propaganda was evaluated and they were considered as an important source revealing the essence of the Soviet ideology. This makes it possible to reconstruct the worldview of the people of that time, to trace the origin of some stereotypes that are preserved to this day.