Mapping Creativity in the European Union: the role of Human Development, Digitization and Sustainability

Abstract

This report presents a comprehensive analysis of creativity across the European Union (EU), focusing on the interplay between human development, digitization, and sustainability. Utilizing the newly constructed Creative Talent in Workplaces Index (CTI) and Creative Society Index (CSI), the study evaluates the creative potential and societal conditions conducive to creativity within the EU28 (EU27 plus the UK). These indexes are correlated with over 25 socioeconomic and sustainability indicators, providing a nuanced understanding of how creativity is fostered and scaled across different regions.

Key Findings

• Creative Talent and Societal Impact: The report identifies a strong correlation between creative talent in workplaces and various socioeconomic factors such as labor market protection, education, and productivity. It highlights that creativity significantly contributes to business growth and organizational innovation.
• Digital Transformation: The analysis underscores the crucial role of digitization in enhancing creative capacities. Advanced digital skills, digital intelligence, and the platform economy are shown to be pivotal in scaling creativity and fostering new ways of working and living.
• Sustainability and Creativity: The study emphasizes the interdependence between creativity and sustainability. It advocates for creative approaches to environmental health and ecosystem vitality, aligning with the Sustainable Development Goals (SDGs).

Methodological Developments

• Indexes Construction: The CTI and CSI were meticulously developed to measure creative talent in workplaces and the broader societal conditions that nurture creativity. These indexes provide relative values, allowing for continuous improvement across all EU countries.
• Four Stages of Creative Societies: The research identifies four stages in the transition towards creative societies, driven by different socioeconomic structures and policy choices. Scandinavian and Western European countries lead in both CTI and CSI, characterized by high levels of continuous learning, social mobility, digitization, and sustainability.

Policy Implications

The findings suggest that creativity is a collective effort shaped by policy choices, business practices, and active citizen engagement. The report recommends policies to enhance social mobility, equality, and continuous learning opportunities. It also calls for the implementation of universal basic income (UBI) to ensure a decent standard of living and equal opportunities for all, thereby fostering a fertile ground for creativity.

Conclusion

Creativity is not an isolated trait but a societal choice influenced by human development, digitization, and sustainability. By understanding and leveraging these factors, the EU can enhance its creative potential, driving economic development, social inclusion, and sustainable living. This report provides a roadmap for policymakers, business leaders, and communities to cultivate and harness creativity for a more innovative and resilient future