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Published December 20, 2017 | Version v1
Conference paper Open

Measuring Consumers' Preferences for Traditional and Innovative Pork Products

  • 1. Centre for Agro-food Economy & Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain
  • 2. Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia
  • 3. Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy

Description

In this research we proposed an integrated methodological approach to measure the “real” consumers’ preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Krškopolje). We first analyse consumers’ perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.

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Additional details

Funding

TREASURE – DIVERSITY OF LOCAL PIG BREEDS AND PRODUCTION SYSTEMS FOR HIGH QUALITY TRADITIONAL PRODUCTS AND SUSTAINABLE PORK CHAINS 634476
European Commission