The H2020 research and innovation project, ZeroPM (Zero Pollution of Persistent, Mobile substances), has an ambitious YouTube strategy. Over the course of our 5 year project we are targeting over 200 videos on the channel to disseminate and communicate the aims and outcomes of ZeroPM. To facilitate this, there are three main strategies:

1)Branding: Produce vignettes, graphic templates and sound clips, reflecting the ZeroPM brand, for use in all videos.

2)Playlists: design playlists categories to develop and organize video content

3)Schedule: assign clear video production deadlines within each playlist category for each beneficiary in the project (what, who, when)