The Lucerne Design Management Process: Outline of the principal process used in the bachelor programme Design Management, International.

The Design Management Programme at Lucerne School of Art and Design, a department of Lucerne University of Applied Sciences and Arts (HSLU), aims to develop a thorough understanding of the overarching design process for the benefit of future designers. It also recognises the design manager’s leading role as intelligence gatherer and strongly emphasises the importance of design aspects relating to research, ethnography and strategy. Design managers need to be able to influence

the attitudes necessary for making good design decisions, as put forward by Herbert Simon in this model for gathering intelligence, designing prototypes, and making decisions. This approach is likely to facilitate design thinking and enhance the effectiveness of the design process within organisations, which often merge these elements to a single step, the one of decision making (Boland, 2002).