FAIR-EASE : D6.2 – Dissemination, Exploitation and Communication Plan – Intermediate

The FAIR Earth Sciences & Environment services (FAIR-EASE) project aims to customise and operate distributed and integrated services for observation and modelling of the Earth system, environment and biodiversity by improving the Technology Readiness Level (TRL) of their different components  implemented in close cooperation with user-communities, the European Open Science Cloud (EOSC) and research infrastructures in their design and sustainable availability. To achieve this goal, the  project will improve data discovery and access and will create an Earth Analytical Lab offering webbased interfaces, predefined processing tools and on-demand data visualisation services for remote analysis and processing of heterogeneous data (see 2.4. Key Assets & Value Proposition). An essential step of the project is the definition and implementation of the Dissemination, Exploitation, and Communication Plan, which aimed at guaranteeing a significant uptake of the developed solution.

The overarching dissemination, communication and exploitation goal is to ensure the maximum uptake and adoption of the project’s results. The communications and dissemination activities target each of the identified stakeholder groups which include Policy Makers, Resource Providers and Operational Forecast Services, EOSC Ecosystem, Civil Society and General Public and Research User Community (see 2.6. Stakeholder Analysis). To ensure sufficient result exploitation, the applied methodology includes the generation of relevant content for each stakeholder group and their engagement as community members. Some of the tools used include newsletters, social media schedulers, event tools, online webinars. 

FAIR-EASE is now on month 18 of its 36-month journey, and has built the basis of its users database, that will be leveraged throughout the end of the project. The user base of FAIR-EASE is expected to grow with the project’s results reaching a more mature phase. The communications activities, as done until now, will keep on being continuously monitored by tracking tools as Google Analytics and the Drupal content management tracker, among others (see 2.3. Monitoring).

The multi-channel communication and dissemination consist of horizontal activities (see 2. Communication and Dissemination Strategy). The channels for horizontal activities include the support of the website with an overview of the FAIR-EASE functionalities, social media, content repositories, physical and digital graphically designed communication materials, videos, a newsletter, press releases, and third-party coverage that ensures a multi-media approach to communication & dissemination. The FAIR-EASE webinars have proved to be an effective way to attract stakeholders belonging to different categories and a great chance to interact directly with the audience. Therefore, the team is increasing the effort towards this type of activity. Three more webinars are already planned at the time of writing, while two have been already carried out.

Finally FAIR-EASE consortium has participated in various events targeting either its scientific communities and the EOSC ecosystem at large. The preliminary exploitation measures have been considered in the first iteration of this report. With stakeholder feedback and the maturing of the project KERs, we expect a development of the  exploitation plan which will be updated in the final report. Individual exploitation plans will also be collected from the partners, and based on these, the next steps will envisage discussions on a joint plan, with the support of the Horizon Results Booster (HRB).