An Empirical Study on Consumer Buying Behavior on FMCG Product of Bathing Soap With Reference to Coimbatore City

The FMCG Sector is an important element in human society. It has been part of routine body care among great numbers of
people. People consider price and quality the most important factors in purchasing bathing soaps. In this study, 160
respondents were taken, data was collected through a questionnaire, and various statistical tools were applied to arrive at the
result. Thus, this paper outlines the different age groups of bathing soap users and their buying behavior. Marketers may use
this finding to design marketing strategies for bathing soaps.