A SYSTEM OF INDICATORS AND A METHOD OF ANALYSIS REPRESENTING THE DEMAND AND SUPPLY FOR THE COMPANY'S PRODUCTS AND SERVICES

Complex marketing analysis is the main part of the marketing research system, effective marketing conclusions are made by collecting sources, registering them, processing information related to goods, work and services on the market. As an object of comprehensive economic analysis in the process of marketing research, in our opinion, firstly, the real market process together with consumers and competitors, and secondly, the specific economic and production capabilities of the enterprise in the production of product types should be taken into account