ANALYSIS OF PRODUCTION COSTS AND BUSINESS FEASIBILITY OF PROCESSED AGROINDUSTRIAL PRODUCTS OF TIED WOVEN FABRIC MICRO SMALL AND MEDIUM ENTERPRISES (UMKM) IN PRINGASELA DISTRICT, EAST LOMBOK DISTRICT

The aim of this research is to analyze production costs, efficiency levels and feasibility of agroindustry home industry (UMKM) businesses in Pringgasela subdistrict, East Lombok district. This type of qualitative and quantitative descriptive research with a sample of 9 woven fabric home industry business units in Pringgesela sub-district whose samples were determined purposively.

Weaving craftsmen in Pringgasela District can produce 4-5 woven cloth per month, with an average price per unit of cloth ranging from IDR 350,000 to IDR 450,000. The average income received by weaving craftsmen a month is IDR 961,000. Woven fabric is one of the products processed by the MSME home industry which is quite efficient and worthy of being developed by the community, because in terms of the income obtained it is quite adequate and the business efficiency value is above one (E > 1) with an average acquisition value of 2.13 This means that economically this business is worth pursuing.

To increase income in marketing woven fabric products, it is necessary to take advantage of technological advances by marketing and promoting via social media (FB, Twitter, Website, Instagram) so that the wider public knows, saving costs and time. Considering that nowadays the use of smartphones in society is very high, wherever and whenever people can use the internet network.