AN INTRODUCTORY GUIDE TO THE MAIN CONCEPTS OF MARKETING

This article explains fundamental phenomena in the sphere of marketing and types of marketing strategies are described defining each sub-direction. Moreover, it analyzes the procedure and positive results of a good marketing strategy. Marketing is the set of activities a company undertakes to support the purchase and sale of its products or services. It includes advertising, selling, and delivering goods to consumers or businesses.

Key words. marketing, the 4 Ps of marketing, types of marketing strategies, traditional marketing, digital marketing, electronic marketing, outdoor marketing, and print marketing.