{
    "v2": "Social Recognition",
    "v3": "Praise",
    "v4": "Cooperation & Liking",
    "v5": "Physical attractiveness",
    "v6": "Conditioning",
    "v7": "Reciprocity",
    "v8": "Verifiability & Real-world feel",
    "v9": "Tailoring & Personalization",
    "v10": "Authority",
    "v11": "Self-monitoring",
    "v12": "Reduction",
    "v13": "Verifiability & Real-world feel",
    "v14": "Tailoring & Personalization",
    "v15": "Cause and effect",
    "v16": "Self-monitoring",
    "v17": "Social proof",
    "v18": "Self-monitoring",
    "v19": "Suggestion",
    "v20": "Similarity",
    "v21": "Authority",
    "v22": "Verifiability & Real-world feel"
}