Literature Study on the Effect of Persuasive Communication and School Services on Customer Satisfaction

Customer satisfaction is one of the benchmarks of success in running a service. This study aims to investigate and develop the information obtained through meta-analysis on the relationship between persuasive communication and school services to customer satisfaction. The method of this study uses a literature study approach. The data analysis technique used was the content analysis technique. The analyst analyzed ten journals and thirteen books. Based on the results of this literature study, the analyst concluded that customer satisfaction is highly valued if a service uses persuasive communication and provides excellent service to customers or users of products or services.