DIGITAL MARKETING STRATEGY IN PRODUCT PROMOTION

This thesis explores the dynamic digital marketing landscape in Uzbekistan, providing insights into the country's internet penetration, social media usage, mobile internet trends, e-commerce growth, digital payment systems, influencer marketing, video content consumption, and the significance of local language content. By delving into these specific aspects, businesses can gain a deeper understanding of the Uzbek online audience, enabling them to craft targeted and culturally relevant digital marketing strategies for effective market penetration and audience engagement.