Journal article Open Access

Technology Acceptance Model 3 and a Research Agenda on Interventions

Venkatesh, Viswanath; Bala, Hillol

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<oai_dc:dc xmlns:dc="" xmlns:oai_dc="" xmlns:xsi="" xsi:schemaLocation="">
  <dc:creator>Venkatesh, Viswanath</dc:creator>
  <dc:creator>Bala, Hillol</dc:creator>
  <dc:description>Prior research has provided valuable insights into how and why employees make a decision
about the adoption and use of information technologies (ITs) in the workplace.
From an organizational point of view, however, the more important issue is how managers
make informed decisions about interventions that can lead to greater acceptance
and effective utilization of IT. There is limited research in the IT implementation literature
that deals with the role of interventions to aid such managerial decision making.
Particularly, there is a need to understand how various interventions can influence the
known determinants of IT adoption and use. To address this gap in the literature, we draw
from the vast body of research on the technology acceptance model (TAM), particularly
the work on the determinants of perceived usefulness and perceived ease of use, and: (i)
develop a comprehensive nomological network (integrated model) of the determinants
of individual level (IT) adoption and use; (ii) empirically test the proposed integrated
model; and (iii) present a research agenda focused on potential pre- and postimplementation
interventions that can enhance employees' adoption and use of IT. Our findings
and research agenda have important implications for managerial decision making on IT
implementation in organizations.</dc:description>
  <dc:title>Technology Acceptance Model 3 and a Research Agenda on Interventions</dc:title>
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