Journal article Open Access

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Spann, Martin; Fischer, Marc; Tellis, Gerard J.


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@misc{spann_martin_2015_894118,
  author       = {Spann, Martin and
                  Fischer, Marc and
                  Tellis, Gerard J.},
  title        = {{Skimming or Penetration? Strategic Dynamic Pricing 
                   for New Products}},
  month        = mar,
  year         = 2015,
  publisher    = {Zenodo},
  doi          = {10.1287/mksc.2014.0891},
  url          = {https://doi.org/10.1287/mksc.2014.0891}
}
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