Journal article Open Access

Visibility and Citation Impact

Ale Ebrahim, Nader


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    <subfield code="a"> H-index, research tools, increase citations, publication marketing, bibliometrics, improve citations, maximized research visibility, increase research impact</subfield>
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    <subfield code="u">Research Support Unit, Centre of Research Services, Institute of Research Management and Monitoring (IPPP), University of Malaya, Malaysia.</subfield>
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    <subfield code="a">&lt;p&gt;The number of publications is the first criteria for assessing a researcher output. However, the main measurement for author productivity is the number of citations, and citations are typically related to the paper&amp;#39;s visibility. In this paper, the relationship between article visibility and the number of citations is investigated. A case study of two researchers who are using publication marketing tools confirmed that the article visibility will greatly improve the citation impact. Some strategies to make the publications available to a larger audience have been presented at the end of this paper.&lt;/p&gt;</subfield>
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