Journal article Open Access
Dr.M. Deepa; K.Sasikala
There are number of various websites are Amazon, snap deal, flip kart are available online shopping and they are playing an essential role in fulfilling the needs of customer. Flip kart is one among them and it is ranked as first preferred online shopping now days the customer are more dynamic. Their needs and preference can be changing as per the current scenario. The development of the online shopping sites mainly depends on the customer awareness & satisfaction. Online shopping has many advantages like global reach, availability of wide variety and cheaper products, 24x7 timing etc. The needs of the online customers change day by day. In this context, the present study is undertaken to analyze the rural customers’ level of awareness and satisfaction towards Flip kart in Pollachi Taluk. It is identified that relatives and friends are the important sources for seeking information about online shopping. It is also found that the rural customers prefer flipkart. Most of the rural customers are aware on the various factors in online shopping. The respondents are satisfied with the timely delivery of the products, discounts and offers, choice of product, safe packing, customer service, payment procedure, procedure for cancelling the order etc.