@misc{suoniemi_2017_823666, author = {Suoniemi, Samppa and Meyer-Waarden, Lars and Munzel, Andreas and Zablah, Alex R. and Straub, Detmar W.}, title = {{USE OF BIG DATA ANALYTICS FOR CUSTOMER RELATIONSHIP MANAGEMENT: POINT OF PARITY OR SOURCE OF COMPETITIVE ADVANTAGE?}}, month = jul, year = 2017, publisher = {Zenodo}, doi = {10.5281/zenodo.823666}, url = {https://doi.org/10.5281/zenodo.823666} }