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Peer review report for: Going viral on advertising YouTube video: Detecting the influences

Isabella, Giuliana; Melo, Andressa Freitas de; Gonzalez, Marcela Carvalho; Rossi, George; Sampaio. Danilo de Oliveira; Leite, Ramon

PEER REVIEW REPORT FOR:
Isabella, G., Melo, A. F., & Gonzalez, M. C. (2023). Going viral on advertising YouTube video: Detecting the influences. Revista de Administração Contemporânea, 27(4), e220300. https://doi.org/10.1590/1982-7849rac2023220300.en

HOW TO CITE THIS PEER REVIEW REPORT: 
Rossi, G., Sampaio, D. O., Leite, R., Isabella, G., Melo, A. F., & Gonzalez, M. C.(2023). Peer review report for: Going viral on advertising YouTube video: Detecting the influences. RAC. Revista de Administração Contemporânea. Zenodo. 
https://doi.org/10.5281/zenodo.8209726

REVIEWERS:
George Rossi (Universidade de São Paulo, EACH, Brazil)
Danilo de Oliveira Sampaio (Universidade Federal de Juiz de Fora, Brazil)
Ramon Leite (Pontifícia Universidade Católica de Minas Gerais, Brazil)

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Publication date:
August 2, 2023
DOI:
10.5281/zenodo.8209726

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Keyword(s):
Open Report Open Peer Review Peer Review Report Journal of Contemporary Administration viral advertising digital marketing advertising performance ad attributes
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Revista de Administração Contemporânea: 27 pp. e220300 (4).
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