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Peer review report for: Omnichannel as a consumer-based marketing strategy

Ocke , Marco; Gasparin, Isadora; Slongo, Luiz Antonio

PEER REVIEW REPORT FOR:
Gasparin, I., & Slongo, L. A. (2023). Omnichannel as a consumer-based marketing strategy. Revista de Administração Contemporânea, 27(4), e220327. https://doi.org/10.1590/1982-7849rac2023220327.en

HOW TO CITE THIS PEER REVIEW REPORT: 
Ocke, M., Gasparin, I., & Slongo, L. A. (2023). Peer review report for: Omnichannel as a consumer-based marketing strategy. RAC. Revista de Administração Contemporânea. Zenodo. https://doi.org/10.5281/zenodo.8199916

REVIEWERS:
Marco Ocke (Universidade Federal de Santa Catarina, Brazil)
The other reviewer did not authorize the disclosure of his report.

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Publication date:
July 31, 2023
DOI:
10.5281/zenodo.8199916

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Keyword(s):
Open Report Open Peer Review Peer Review Report Journal of Contemporary Administration omnichannel customer experience customer journey marketing strategy
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Revista de Administração Contemporânea: 27 pp. e220327 (4).
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