Service Incident: New DOI registrations are working again. Re-registration of failed DOI registrations (~500) are still affected by the service incident at DataCite (our DOI registration agency).
Published June 10, 2010 | Version v1
Journal article Open

Franchise Business Model: Theoretical Insights

Description

The article is based on literature review, theoretical insights, and deals with the topic of franchise business model. The objective of the paper is to analyse peculiarities of franchise business model and its developing conditions in Lithuania. The aim of the paper is to make an overview on franchise business model and its environment in Lithuanian business context. The overview is based on international and local theoretical insights. In terms of practical meaning, this article should be relevant to entrepreneurs, company owners, and future entrepreneurs planning to set up their own business but lacking the managerial experience, and those who are seeking for effective competitive advantages, opportunities in global environment, and economies affected by recession. The second article of franchise series is dedicated to a related topic dealing with perceived value in franchise business model; the third one is empirical research on Lithuanian travel agencies operating under franchise business model.

Files

BTP_article_14244.pdf

Files (158.1 kB)

Name Size Download all
md5:9b99cd2f9b6e71acccea22432cd6c2c8
158.1 kB Preview Download