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NEWSERA Blueprints for citizen science communication (#citscicomm) with and for quadruple helix stakeholders (citizens and society at large, academic scientists, public sector and policymakers, industry and SMES) and science and data journalists is an instrument that can serve a general audience, including those who are planning to start a citizen science (CS) project, those who want to improve and/or rethink their communication strategies in order to increase specific target audiences, or those who want to enlarge their scope of action by involving the different actors of the quadruple helix model and the media.
\n\nThe road for CS projects establishment and sustainability is long and there are many barriers to be faced. But you are not alone!
\n\nTogether with 39 CS projects from Italy, Spain and Portugal, the NEWSERA Pilots, we have tested the NEWSERA methodology for the co-design, implementation, iterative assessment and validation of communication strategies directed to each of the quadruple helix stakeholders and science and data journalists. This was performed through our #CitSciComm Labs, dedicated to each individual stakeholder, consisting of three rounds of workshops, replicated in each of the participating countries, throughout three years.
\n\nIn this series of five blueprints, NEWSERA brings the learnings of this co-created process together with our pilots, invited stakeholders and science communication experts (NEWSERA Sounding Board) that was complemented with mentoring, capacity building and networking sessions, generating knowledge, recommendations and useful resources.
\n\nIn this blueprint, dedicated to career scientists as target stakeholder, you will find, more in depth, the importance to address this stakeholder, good practices on the co-design of targeted communication plans, elements of co-design, mutual benefits of CS project-stakeholder, and indicators. Furthermore, a description and details of messages, innovative tools, channels and specific case-studies from the NEWSERA Pilots are included.
\n\nFinally, we shared a series of recommendations to efficiently engage with quadruple helix stakeholders and science and data journalists for wider impact and ensure replicability of the NEWSERA findings and science communication strategies in citizen science projects and beyond.
", "funding": [ { "award": { "acronym": "NEWSERA", "id": "00k4n6c32::873125", "identifiers": [ { "identifier": "https://cordis.europa.eu/projects/873125", "scheme": "url" } ], "number": "873125", "program": "H2020", "title": { "en": "Citizen Science as the new paradigm for Science Communication" } }, "funder": { "id": "00k4n6c32", "name": "European Commission" } } ], "languages": [ { "id": "eng", "title": { "en": "English" } } ], "publication_date": "2023-03-28", "publisher": "Zenodo", "resource_type": { "id": "publication-deliverable", "title": { "de": "Projektergebnis", "en": "Project deliverable" } }, "rights": [ { "description": { "en": "The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited." }, "icon": "cc-by-icon", "id": "cc-by-4.0", "props": { "scheme": "spdx", "url": "https://creativecommons.org/licenses/by/4.0/legalcode" }, "title": { "en": "Creative Commons Attribution 4.0 International" } } ], "subjects": [ { "subject": "science communication; citizen science;" } ], "title": "Blueprint for #CitSciComm with and for Career Scientists (D4.3)" }, "parent": { "access": { "owned_by": { "user": 98501 } }, "communities": { "default": "7bbd5d64-1815-4db6-9502-61219902295f", "entries": [ { "access": { "member_policy": "open", "members_visibility": "public", "record_policy": "open", "review_policy": "open", "visibility": "public" }, "children": { "allow": false }, "created": "2020-04-03T14:45:55.695012+00:00", "custom_fields": {}, "deletion_status": { "is_deleted": false, "status": "P" }, "id": "7bbd5d64-1815-4db6-9502-61219902295f", "links": {}, "metadata": { "curation_policy": "All uploads to this community have been generated by the NEWSERA consortium over the course of the EC Horizon 2020 funded project (Grant agreement No. 873125)
\r\n", "page": "Citizen science (CS) initiatives are changing the paradigm of science communication (SC). Not only the embedded bottom-up methodology takes into account people’s needs, aligning science to society, but empowers citizens to become science communicators. Moreover, launching a citizen science project requires the creation of a complex ecosystem, in which the participation of quadruple helix stakeholders (interdisciplinary scientists; public sector; industry; CSOs and society at large) is usually a must. This poses a challenge in terms of science communication due to: 1) the wide variety of specific science communication tools and strategies to be used for each target group, and 2) the required continuous feedback to each stakeholder group to maintain the engagement throughout the project.
\r\nNEWSERA will analyse and evaluate the complex and multidirectional science communication strategies, including digital and non-digital ones, addressed to quadruple helix stakeholders in citizen science projects across Europe as the new paradigm for science communication. An assessment of the initial state-of-the-art of science communication in citizen science projects will be carried out. 4 pilot case studies will be selected from ongoing EU projects mapped under the EU-Citizen.Science platform, taking into account not only the quantity, quality, reliability and effectiveness of the communication, but also psycho-social factors such as the perception and trust on science communication and, in consequence, on science. One further case study will be addressed to science journalists. Innovative strategies will be co-designed for each stakeholder group in our Citizen Science Communication Labs to test the new concepts of Citizen Science Communication and Citizen Science Journalism, to reinforce the interface between science-society-policy and increase trust in science, while advancing the state-of-the-art in science communication.
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", "description": "Open repository for EU-funded research outputs from Horizon Europe, Euratom and earlier Framework Programmes.", "organizations": [ { "id": "00k4n6c32" } ], "page": "The EU Open Research Repository is a Zenodo-community dedicated to fostering open science and enhancing the visibility and accessibility of research outputs funded by the European Union. The community is managed by CERN on behalf of the European Commission.
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