Digital Humanities and Cultural Studies: Opportunities for Interaction

The purpose of the article is to explore the possibilities of interaction between cultural studies and digital humanities to understand the vectors of further development of both fields in the context of studying issues actualised by digital culture. The research methodology involves the use of such general scientific methods as analysis and synthesis. The method of analysis is used to determine the features and potential of digital humanities and cultural studies, and the synthesis method is used to establish links between these disciplines within possible variations of cooperation and mutual enrichment. The significance of the work is the identification of common interests and several ways of practical interaction between digital humanities and cultural studies. The scientific novelty of the work is to identify common interests and ways of practical interaction between digital humanities and cultural studies. Conclusions. It is noted that digital humanities is an interdisciplinary field that aims to combine the humanities with new technologies and computational methods. Based on the analysis of tools and activities of digital humanities and conceptual approaches in the field of cultural studies, the following interaction options are identified and analysed: research of social networks, application of the distant reading method using the Voyant Tools programme to determine cultural regularities within one text or between several texts, visual research using the method of cultural analytics by L. Manovich, digitisation of cultural heritage, popularisation of cultural studies through the use of modern multimedia forms of information presentation. Among modern multimedia forms, special attention is paid to the possibilities of audiovisual essays. It is noted that cultural studies can supplement the technical toolkit of digital humanities with an expert assessment of cultural processes caused by new digital technologies.