December 14, 2022 Book Open Access

João Anzanello Carrascoza

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    "description": "<p>O mimetismo publicit&aacute;rio re&uacute;ne estudos in&eacute;ditos sobre a estrat&eacute;gia da publicidade de plasmar formatos art&iacute;sticos ou mesmo neles se inserir como um elemento natural, quebrando a l&oacute;gica da interrup&ccedil;&atilde;o. Por meio de abordagens inovadoras, os artigos examinam causas e efeitos mim&eacute;ticos das marcas comerciais em filmes, romances, can&ccedil;&otilde;es e telenovelas, entre outras manifesta&ccedil;&otilde;es culturais. E v&ecirc;m se somar &agrave;s obras do Grupo de Pesquisa Comunica&ccedil;&atilde;o, Consumo e Arte &ndash; O laborat&oacute;rio do sens&iacute;vel (a publicidade retextualizada por obras art&iacute;sticas) e O del&iacute;rio do verbo (a ret&oacute;rica do consumo e a po&eacute;tica de Manoel de Barros).</p>", 
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