December 14, 2022 Book Open Access

João Anzanello Carrascoza

DCAT Export

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    <dct:title>O mimetismo publicitário: productplacement, arte e consumo</dct:title>
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    <dct:description>&lt;p&gt;O mimetismo publicit&amp;aacute;rio re&amp;uacute;ne estudos in&amp;eacute;ditos sobre a estrat&amp;eacute;gia da publicidade de plasmar formatos art&amp;iacute;sticos ou mesmo neles se inserir como um elemento natural, quebrando a l&amp;oacute;gica da interrup&amp;ccedil;&amp;atilde;o. Por meio de abordagens inovadoras, os artigos examinam causas e efeitos mim&amp;eacute;ticos das marcas comerciais em filmes, romances, can&amp;ccedil;&amp;otilde;es e telenovelas, entre outras manifesta&amp;ccedil;&amp;otilde;es culturais. E v&amp;ecirc;m se somar &amp;agrave;s obras do Grupo de Pesquisa Comunica&amp;ccedil;&amp;atilde;o, Consumo e Arte &amp;ndash; O laborat&amp;oacute;rio do sens&amp;iacute;vel (a publicidade retextualizada por obras art&amp;iacute;sticas) e O del&amp;iacute;rio do verbo (a ret&amp;oacute;rica do consumo e a po&amp;eacute;tica de Manoel de Barros).&lt;/p&gt;</dct:description>
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