Alexandra IORGULESCU
Mihaela MARCU
2022-12-22
<p>The intention of this approach is to set clear boundaries between three concepts so widely used in the social and human sciences: persuasion, manipulation, communication. Moreover, we want to join the positions that persuasion is a component of communication, an imponderable shaper of everyday life. A necessary clarification is that persuasion is differentiated from manipulation by the simple fact that the person being persuaded realizes that the message is constructed and conveyed to influence them, differentiating persuasion not only from manipulation, but also from advertising.</p>
https://doi.org/10.5281/zenodo.7474338
oai:zenodo.org:7474338
Zenodo
https://doi.org/10.5281/zenodo.7474337
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
Social Sciences and Education Research Review, 9(2), 76-79, (2022-12-22)
persuasion, manipulation, communication
PERSUASION, AN IMPONDERABLE FORM OF COMMUNICATION
info:eu-repo/semantics/article