LINGUISTICS AND FORMATION OF ANTHROPOCENTRIC UNITS AND THEIR PLACE IN LANGUAGE

The article discusses the influence of culture and nation on the language and their close relationship. In particular, the role of linguoculturology in the study of language is described, while emphasizing the role of not only linguoculturology, but also psycholinguistics, cognitive linguistics and pragmatic linguistics. In addition, the article describes in detail the emergence, formation and development of the anthropocentric paradigm, which is one of the new trends in linguistics. The problems of anthropocentrism are reviewed, since every language is based on a person and without a person a language cannot exist.