June 10, 2022 Poster Open Access

Szasz, Oliver; Jansen, Martin; Heger, Tina; Rügemer, Ingrid

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    <subfield code="a">&lt;p&gt;Poster presented at the World Biodiversity Forum at Davos, June 2022.&lt;/p&gt;

&lt;p&gt;Abstract:&lt;/p&gt;

&lt;p&gt;One&amp;nbsp;of the biggest challenges in addressing current and existential crises, such as&amp;nbsp;climate change and the biodiversity crisis, is the successful communication of&amp;nbsp;scientific knowledge and the subsequent facilitating/enabling impact on&amp;nbsp;societal behaviour change. This presentation focuses on design-based approaches&amp;nbsp;and explores their&amp;nbsp;potential for fostering general interest in science and&amp;nbsp;increasing public awareness for biodiversity issues. It also presents methods&amp;nbsp;that can contribute to the motivation and empowerment of active participation&amp;nbsp;in transformative change. Presented is a study project that was carried out in&amp;nbsp;cooperation with the Senckenberg Research&amp;nbsp;Institute and the Natural History&amp;nbsp;Museum in Frankfurt, as well as the Master&amp;#39;s programme in Design Management at&amp;nbsp;the Macromedia University of Applied Sciences in Munich under the direction of&amp;nbsp;the NGO Symbio(s)cene. The student project was intended to deeply explore the&amp;nbsp;problem of increasing deforestation in the eastern&amp;nbsp;lowlands of the Chiquitano&amp;nbsp;region in Bolivia by applying a live-centred design approach, to develop a&amp;nbsp;holistic communication strategy that informs and activates the local&amp;nbsp;population. The aim of this project was to utilise design-based research and&amp;nbsp;development approaches and methodologies to articulate knowledge in a way that&amp;nbsp;could not only be understood cognitively, but could also be individually and&amp;nbsp;socially experienced to create a lasting resonance with local people.&lt;/p&gt;</subfield>
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