Poster Open Access
Szasz, Oliver; Jansen, Martin; Heger, Tina; Rügemer, Ingrid
Poster presented at the World Biodiversity Forum at Davos, June 2022.
One of the biggest challenges in addressing current and existential crises, such as climate change and the biodiversity crisis, is the successful communication of scientific knowledge and the subsequent facilitating/enabling impact on societal behaviour change. This presentation focuses on design-based approaches and explores their potential for fostering general interest in science and increasing public awareness for biodiversity issues. It also presents methods that can contribute to the motivation and empowerment of active participation in transformative change. Presented is a study project that was carried out in cooperation with the Senckenberg Research Institute and the Natural History Museum in Frankfurt, as well as the Master's programme in Design Management at the Macromedia University of Applied Sciences in Munich under the direction of the NGO Symbio(s)cene. The student project was intended to deeply explore the problem of increasing deforestation in the eastern lowlands of the Chiquitano region in Bolivia by applying a live-centred design approach, to develop a holistic communication strategy that informs and activates the local population. The aim of this project was to utilise design-based research and development approaches and methodologies to articulate knowledge in a way that could not only be understood cognitively, but could also be individually and socially experienced to create a lasting resonance with local people.
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