Journal article Open Access
Interactions between stakeholders in Lourdes: An 'Alpha' framework approach
Séraphin, Hugues;
Jarraud, Nathalie
Purpose: Taking Lourdes as an en example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders.
Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the ‘Alpha’ framework to theorise the interactions amongst stakeholders.
Results: The study also provides a (1) typology of the ultimate alpha syndrome in the context of destination management; (2) typology of the delta syndrome. (3) Finally, the study argues that in destinations where there is an ultimate alpha hallmark event, or an ultimate alpha stakeholder, a situation quite similar to an anti-competitive market can arise. This situation is referred as ‘ultimate alpha tourism monopoly’.
Implications: Based on the findings of this study, Destination Marketing Organisations need to ensure that there is a suitable synergy amongst all stakeholders involved in the tourism industry (and related sector), to avoid anti-competitive market ‘ultimate alpha tourism monopoly’ to arise.
| All versions | This version | |
|---|---|---|
| Views | 48 | 48 |
| Downloads | 30 | 30 |
| Data volume | 25.7 MB | 25.7 MB |
| Unique views | 39 | 39 |
| Unique downloads | 29 | 29 |
- Publication date:
- May 30, 2022
- DOI:
-
- Keyword(s):
- Lourdes Alpha framework Hallmark Destination management Performance
- Published in:
- Journal of Tourism, Heritage & Services Marketing: 8 pp. 48-57 (1).
- Related identifiers:
- Part of
- 2529-1947 (ISSN) (Journal article)
- License (for files):
- Creative Commons Attribution 4.0 International