6583467
doi
10.5281/zenodo.6583467
oai:zenodo.org:6583467
Aksu, Akın
Akdeniz University, Turkey
Investigation of destination image mediating effect on tourists' risk assessment, behavioural intentions and satisfaction
Yağmur, Yenal
Siirt University, Turkey
issn:2529-1947
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
Halal tourism
perceived risk
destination image
metacognition
Antalya
<p><strong><em>Purpose</em></strong><em>: The purpose of the present study is to establish a model for the risk assessments of tourists and to determine whether destination image has a mediating effect in the relationship between perceived risk, behavioural intentions, and satisfaction. </em></p>
<p><strong><em>Methods</em></strong><em>:</em> <em>The study has a quantitative research design in which data were collected through questionnaires. To ensure the construct validity of the proposed model, first, confirmatory and exploratory factor analyses were performed, and then the structural equation modelling technique was used. Amos 22 and SPSS 22.0 programs were used for the analysis of the data.</em></p>
<p><strong><em>Results</em></strong><em>: As a result of research analysis, it has been found that cognitive image had a partial mediating role between the behavioural intentions and satisfaction the tourists (between perceived risk and satisfaction) whereas affective image had no mediating impact between the tourists’ perceived risks, behavioural intentions, and satisfaction. </em></p>
<p><strong><em>Implications</em></strong><em>:</em> <em>This study has some theoretical and practical contributions. Considering that the halal tourism literature is a very new concept, it is thought that a model proposal for the field will contribute to the deepening and development of the literature on the one hand and will provide important concrete data to hotel managers and destination policy makers on the other hand.</em><em> </em></p>
SUBMITTED: NOV 2021, REVISION SUBMITTED: FEB 2022, ACCEPTED: APR 2022, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 MAY 2022
Zenodo
2022-05-30
info:eu-repo/semantics/article
6583466
1653573035.332681
1183241
md5:8a2390b125f8fbc34e99aacfe80af28e
https://zenodo.org/records/6583467/files/8-1-3.pdf
public
2529-1947
Is part of
issn
10.5281/zenodo.6583466
isVersionOf
doi
Journal of Tourism, Heritage & Services Marketing
8
1
27-37
2022-05-30