Journal article Open Access
Using contactless mobile payment in the Vietnamese restaurant industry
Giousmpasoglou, Charalampos;
Dinh, Dzung
Purpose: Contactless Mobile Payment (CMP) is a technological innovation that shapes the future of service-related industries. This study develops a critical understanding of CMP in the context of consumer behaviour and explores its use in the Vietnamese restaurant industry.
Methods: An online survey was used to collect the data (n=153) from Vietnamese consumers. Data analysis was conducted with the use of SPSS and AMOS software. A Confirmatory Factor Analysis (CFA) in conjunction with Structural Equation Modelling (SEM) were employed to explore consumer perceptions regarding the use of CMP.
Results: The findings indicate that consumers find CMP a fast and convenient way to make transactions in Vietnamese restaurants. The findings also indicate the importance of ease of use and security.
Implications: The study contributes to the understanding of consumer behaviour in regard to technology in the service industries context focused on the restaurant industry. The managerial implications of this study highlight a number of benefits for both consumers and businesses, such as efficiency, speed, and improved customer service; on the other hand, the potential of fraud poses a serious threat for both sides.
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- Publication date:
- May 30, 2022
- DOI:
-
- Keyword(s):
- Consumer Behaviour Contactless Mobile Payment Restaurant Industry Vietnam
- Published in:
- Journal of Tourism, Heritage & Services Marketing: 8 pp. 3-15 (1).
- Related identifiers:
- Part of
- 2529-1947 (ISSN) (Journal article)
- License (for files):
- Creative Commons Attribution 4.0 International