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Roles of those reaching underserved audiences

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    <subfield code="a">&lt;p&gt;This infographic illustrates&amp;nbsp;the different roles science communicators assume &amp;ndash; or should be assuming &amp;ndash; to meet the challenges and demands in the contemporary science communication landscape. On the basis of earlier RETHINK research on how science communicators employ innovative techniques to reach underserved audiences, six roles were formulated that can be &amp;ndash; and are &amp;ndash; adopted by science communication practitioners to enhance their connections with a wider range of audiences.&lt;/p&gt;</subfield>
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