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Roles of those reaching underserved audiences

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  <identifier identifierType="DOI">10.5281/zenodo.6576209</identifier>
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      <creatorName>Ecsite</creatorName>
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  <titles>
    <title>Roles of those reaching underserved audiences</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2022</publicationYear>
  <subjects>
    <subject>science communication</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2022-05-24</date>
  </dates>
  <language>en</language>
  <resourceType resourceTypeGeneral="Image">Other</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/6576209</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.5281/zenodo.6576208</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://zenodo.org/communities/rethink</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;This infographic illustrates&amp;nbsp;the different roles science communicators assume &amp;ndash; or should be assuming &amp;ndash; to meet the challenges and demands in the contemporary science communication landscape. On the basis of earlier RETHINK research on how science communicators employ innovative techniques to reach underserved audiences, six roles were formulated that can be &amp;ndash; and are &amp;ndash; adopted by science communication practitioners to enhance their connections with a wider range of audiences.&lt;/p&gt;</description>
  </descriptions>
  <fundingReferences>
    <fundingReference>
      <funderName>European Commission</funderName>
      <funderIdentifier funderIdentifierType="Crossref Funder ID">10.13039/100010661</funderIdentifier>
      <awardNumber awardURI="info:eu-repo/grantAgreement/EC/H2020/824573/">824573</awardNumber>
      <awardTitle>RETHINK</awardTitle>
    </fundingReference>
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