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Project deliverable Open Access

Reaching out and working with HC communities: Hands-on Guide

Merel van der Vaart; Xenophon Zabulis; Nikolaos Partarakis; Anne Laure Carre; Maria Fasoula

This deliverable consists of two public hands-on guides for heritage professionals who are interested in measuring and enhancing the impact of their digital projects. Part 1 focuses on the impact created by organisational learning; part 2 discusses ways to develop a communication, dissemination and exploitation strategy that will enhance the impact of the digital project. Three
appendices, which are not for publication, are added to provide information related to the Mingei project specifically: Stakeholder definition, prioritisation and analysis for Mingei; Detailed planning of WP7 activities and reporting; Innovation, social and scientific impact of Mingei. For this project, the emphasis lies on impact that can be created over the course of the project’s duration, rather than after product launch. Three areas for potential impact have been identified: building and improving stakeholder relationships and internal skills development, which focus on internal impact (part 1) and strategizing for communication, dissemination and exploitation, aimed to enhance impact in the heritage sector and academia (part 2).

Part 1: Organisational learning
In order to facilitate organisational learning and to give heritage partners control over the process of impact making, Team-Based Inquiry (TBI) will be used. This is a cyclical process of developing a question, investigating, reflecting on the outcomes and improving the product or process. It is developed specifically for teams that produce audience facing and/or informal learning  products. Generic Learning Outcomes will be used to identify informal learning outcomes. This framework is developed and widely used in the UK heritage sector and identifies five different types of learning outcomes: Knowledge and understanding; Skills; Attitudes and values; Enjoyments, inspiration and creativity; Activity, behaviour, and progression.

Part 2: Strategy
Three elements can help enhance the impact of a digital heritage project; clear strategies for communication, which is the sharing of information; dissemination, the sharing of outcomes; and exploitation, using the outcomes in the economic, scientific, societal or political realm. For each of these three elements, guidelines as to what a strategy should consist of, as well as which data to collect in order to measure the created impact, are provided in part 2. It uses the guidance from the first two phases of the UK based Let’s Get Real project and the Europeana Impact Playbook for Museums, Libraries, Archives and Galleries.

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