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Qualitative analysis of selected science communication pieces in four languages

Marín-González, Esther; Navalhas, Inês; Luís, Cristina

This deliverable reports on the work carried out in the EU research project ENJOI (Engagement and Journalism Innovation for Outstanding Open Science Communication). Specifically, it presents the results of WP2, task 2.4 “Development of a methodology for qualitative analysis of science communication pieces” and task 2.5 “Qualitative analysis of a selection of science communication pieces” both led by FCiências.ID (FC.ID). The main objective of these two tasks was to develop and implement an analytical framework for the qualitative analysis of pieces of science journalism and communication produced and disseminated in traditional and social media (TV, digital media and/or newspapers, Instagram and Youtube). The scope of analysis was on Southern European countries (Italy, Portugal, and Spain), adding another EU perspective (French-speaking Belgium) to cover the four Mediterranean languages present in ENJOI (French, Italian, Portuguese, and Spanish). Framed as a small-scale exploratory study, it examines storytelling, narratives, and engagement in science journalism and communication. Additionally, this work contributes to the preliminary Standards, Principles, and Indicators (SPIs) defined by the ENJOI Consortium, through practical examples in use.

ENJOI WP2. Identification of Standards, Principles and Indicators (SPIs) and methodological approach for qualitative analysis of Outstanding Open Science Communication (OOSC)
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