Journal article Open Access
Schneider, Lea Ina
This article critically examines the larger context of the popular social media campaign known as #Me-Too, focusing especially on the relationship between #MeToo and neoliberal feminism. The author argues that conceiving of #MeToo only as a product of neoliberal feminism is too simplistic: even though neoliberal feminism was an important precursor for the movement and can partly help explain its existence and success, the desired outcome is exactly the opposite of what the neoliberal feminism agenda wants to achieve. Whilst #MeToo demands structural changes in society, neoliberal feminism lays the burden for change on each individual.