Adriano Christofoletti, Ronaldo
Betanco Maradiaga, Juan Alberto
Buschiazzo, Alejandro
Cevallos, Rodrigo
Chow, Marcel
Lezama Gaitán, Lilliam de Jesús
Quiroz Flores, Zeneyda del Socorro
Espinoza Rivera, Samanta María
López García, Henry Luis
Aráuz Galeano, Amparo María
Mendoza Blanco, Leonardo
Polette, Marcus
Rivas, Isolieth
Romano, Claudia
Rosales Baldelomar, Ernesto Jose
Saldívar Gómez, Iris
Samayoa, Jorge
Sánchez Merlos, Dalia Argentina
Toledo, Jorge
Velásquez Hernández, José Ramón
Gaber, Sabrina
Costa Abecasis, Rita
Canário, Adelino V. M.
López Lara, Andrés
2021-12-20
<p>This guideline document aims to provide European research infrastructure (EU RI) Communication Officers and other RI stakeholders with tools and recommendations to develop communication strategies to effectively engage with Latin American stakeholders. It was designed to serve as a roadmap for developing context-appropriate communications with Latin American stakeholders, in view of increasing RI visibility to target audiences and to make RIs more ‘findable’ on the web (and on their respective websites, with clear information regarding international collaboration or other opportunities). </p>
<p>Developed as part of the Horizon 2020-funded RI-VIS project (https://ri-vis.eu), the document is based on a survey, which was filled out by 26 respondents from: Brazil (3), Chile (2), Guatemala (1), Nicaragua (17), and Uruguay (3). The main takeaways from the survey include the desire for collaborative approaches, including, but not limited to, staff exchanges and training, and the need to consider limited funding opportunities when reaching out to potential targets. It does not seem realistic to consider Latin American stakeholders as another (future) potential market for EU RI services, whereby services would be paid for at full market cost; alternative, more collaborative approaches, based on local context and needs, may thus be more appropriate. Some respondents indicated difficulty knowing how to reach out to EU RI stakeholders and ensure timely follow-up. This highlights the need for EU RIs to have appropriate outreach strategies in place, with pre-identified contact points and a process for responding to inquiries (in addition to seeking collaboration). </p>
<p>Some of the findings are applicable to other regions beyond Latin America: the need for cultural sensitivity, awareness of the local socio-economic/political context, attention to language (and the nuances certain terms may carry), the need for clear captivating messages, the importance of collaborative approaches (involving the non-EU participants as leaders in project design), etc. Ultimately, communication serves to support organisational objectives; here we can see that communication can also inform RIs’ international outreach strategies, providing a new lens to see and engage with the world. </p>
https://doi.org/10.5281/zenodo.5793657
oai:zenodo.org:5793657
eng
Zenodo
https://zenodo.org/communities/ri-vis
https://zenodo.org/communities/eu
https://doi.org/10.5281/zenodo.5793656
info:eu-repo/semantics/openAccess
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Communication guidelines for European research infrastructures: engaging with stakeholders in Latin America
info:eu-repo/semantics/report