@article{nitin_s_kondalwade_patil_2021_5482130, author = {Nitin S. Kondalwade Patil and Rupal Rautdesai}, title = {{Marketing Intangibles – The Legal Quest of Quantifying the Non-Measurable}}, journal = {{International Journal of Management and Humanities (IJMH)}}, year = 2021, volume = 4, number = 6, month = sep, doi = {10.35940/ijmh.F0606.024620}, url = {https://doi.org/10.35940/ijmh.F0606.024620} }