FAKTOR YANG MEMPENGARUHI MASYARAKAT NON MUSLIM MENJADI NASABAH DENGAN REGRESI LINIER BERGANDA DI PT. BANK MUAMALAT INDONESIA CABANG PEMATANGSIANTAR

This study was conducted to see how much influence the sale, service facilities and location affect non-Muslim communities into customers PT. Bank Muamalat branch Pematangsiantar. Data of this study uses data The primary source of data obtained from the first source and group ie questionnaires / questionnaire given to customers of Bank Muamalat Indonesia non Muslims addressed at Megaland Complex Block A Jl. Sangnawaluh No. 6-7 Pematangsiantar with the number of respondents 88 customers. From processing the data obtained by the output value of the coefficient of determination (R2) shows that the value of R = 0.750 and R x R = R2 of 0.563 or 56.3%. This means that the dependent variable is a non-Muslim society as a customer is able to be explained by independent variable is the sale, service facilities and location (56.3%) and the rest (43.7%) is explained by other variables outside variables used. based on partial test of the three independent variables that sale, service facilities and locations, then the most influential independent variable on the dependent variable of non-Muslim society as a customer is variable with the ministry failitas has a T-Count equal to 4.042> T-Table 1,980, the second independent variable The most influential is a variable location to have a T-Count equal to 4.389> T-Table 1,980 while the variable promotions have a negative influence by having T-Count equal to 1.029 <T-Table that is equal to 1,980