Journal article Open Access

The Effect of Promotion Mix on Consumer Decisions using Grab-Food in Palembang

Rizana Oktari; Zakaria Wahab; Marlina Widiyant


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<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:contributor>Blue Eyes Intelligence Engineering &amp; Sciences Publication (BEIESP)</dc:contributor>
  <dc:creator>Rizana Oktari</dc:creator>
  <dc:creator>Zakaria Wahab</dc:creator>
  <dc:creator>Marlina Widiyant</dc:creator>
  <dc:date>2020-01-30</dc:date>
  <dc:description>This study is entitled The Effect of Promotion Mix on Consumer Decisions in Using Grab-Food in Palembang. The purpose of this study was to determine the effect of the promotional mix on consumer decisions in using Grab-Food in Palembang. The results showed that advertising variables (X1), sales promotion (X2), publicity (X3), direct marketing (X4) had a significant effect on consumer decisions in using Grab-Food in Palembang (Y). This is evidenced by the calculation of the F test, obtained an F-count greater than the F-table of 23,956. with Adjusted R square value of 711,440. The promotion mix consisting of advertising, sales promotion, publicity, and direct marketing together has a significant effect on consumer decisions.</dc:description>
  <dc:identifier>https://zenodo.org/record/5466769</dc:identifier>
  <dc:identifier>10.35940/ijmh.E0511.014520</dc:identifier>
  <dc:identifier>oai:zenodo.org:5466769</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>issn:2394-0913</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>https://creativecommons.org/licenses/by/4.0/legalcode</dc:rights>
  <dc:source>International Journal of Management and Humanities (IJMH) 4(5) 52-59</dc:source>
  <dc:subject>Promotion mix, Consumer decisions.</dc:subject>
  <dc:subject>ISSN</dc:subject>
  <dc:subject>Retrieval Number</dc:subject>
  <dc:title>The Effect of Promotion Mix on Consumer Decisions using Grab-Food in Palembang</dc:title>
  <dc:type>info:eu-repo/semantics/article</dc:type>
  <dc:type>publication-article</dc:type>
</oai_dc:dc>
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