Journal article Open Access

The Effect of Promotion Mix on Consumer Decisions using Grab-Food in Palembang

Rizana Oktari; Zakaria Wahab; Marlina Widiyant


JSON Export

{
  "files": [
    {
      "links": {
        "self": "https://zenodo.org/api/files/f2d93731-464a-4913-90fb-5f53258649a0/E0511014520.pdf"
      }, 
      "checksum": "md5:00e41d73cca892e16533f4236f00667a", 
      "bucket": "f2d93731-464a-4913-90fb-5f53258649a0", 
      "key": "E0511014520.pdf", 
      "type": "pdf", 
      "size": 440406
    }
  ], 
  "owners": [
    251657
  ], 
  "doi": "10.35940/ijmh.E0511.014520", 
  "stats": {
    "version_unique_downloads": 28.0, 
    "unique_views": 33.0, 
    "views": 39.0, 
    "version_views": 39.0, 
    "unique_downloads": 28.0, 
    "version_unique_views": 33.0, 
    "volume": 12331368.0, 
    "version_downloads": 28.0, 
    "downloads": 28.0, 
    "version_volume": 12331368.0
  }, 
  "links": {
    "doi": "https://doi.org/10.35940/ijmh.E0511.014520", 
    "latest_html": "https://zenodo.org/record/5466769", 
    "bucket": "https://zenodo.org/api/files/f2d93731-464a-4913-90fb-5f53258649a0", 
    "badge": "https://zenodo.org/badge/doi/10.35940/ijmh.E0511.014520.svg", 
    "html": "https://zenodo.org/record/5466769", 
    "latest": "https://zenodo.org/api/records/5466769"
  }, 
  "created": "2021-09-06T10:54:11.069827+00:00", 
  "updated": "2021-09-07T01:48:56.376920+00:00", 
  "conceptrecid": "5466768", 
  "revision": 2, 
  "id": 5466769, 
  "metadata": {
    "access_right_category": "success", 
    "doi": "10.35940/ijmh.E0511.014520", 
    "description": "<p>This study is entitled The Effect of Promotion Mix on Consumer Decisions in Using Grab-Food in Palembang. The purpose of this study was to determine the effect of the promotional mix on consumer decisions in using Grab-Food in Palembang. The results showed that advertising variables (X1), sales promotion (X2), publicity (X3), direct marketing (X4) had a significant effect on consumer decisions in using Grab-Food in Palembang (Y). This is evidenced by the calculation of the F test, obtained an F-count greater than the F-table of 23,956. with Adjusted R square value of 711,440. The promotion mix consisting of advertising, sales promotion, publicity, and direct marketing together has a significant effect on consumer decisions.</p>", 
    "contributors": [
      {
        "affiliation": "Publisher", 
        "type": "Sponsor", 
        "name": "Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)"
      }
    ], 
    "title": "The Effect of Promotion Mix on Consumer Decisions using Grab-Food in Palembang", 
    "license": {
      "id": "CC-BY-4.0"
    }, 
    "journal": {
      "volume": "4", 
      "issue": "5", 
      "pages": "52-59", 
      "title": "International Journal of Management and Humanities (IJMH)"
    }, 
    "relations": {
      "version": [
        {
          "count": 1, 
          "index": 0, 
          "parent": {
            "pid_type": "recid", 
            "pid_value": "5466768"
          }, 
          "is_last": true, 
          "last_child": {
            "pid_type": "recid", 
            "pid_value": "5466769"
          }
        }
      ]
    }, 
    "language": "eng", 
    "subjects": [
      {
        "term": "ISSN", 
        "scheme": "issn", 
        "identifier": "2394-0913"
      }, 
      {
        "term": "Retrieval Number", 
        "scheme": "handle", 
        "identifier": "E0511014520/2020\u00a9BEIESP"
      }
    ], 
    "keywords": [
      "Promotion mix, Consumer decisions."
    ], 
    "publication_date": "2020-01-30", 
    "creators": [
      {
        "affiliation": "Student Magister Management, Economic Faculty of Sriwijaya Univeristy , Palembang , Indonesia.", 
        "name": "Rizana Oktari"
      }, 
      {
        "affiliation": "Lecturer of Magister management Economic Faculy, Sriwijaya University, Palembang Indonesia.", 
        "name": "Zakaria Wahab"
      }, 
      {
        "affiliation": "Lecturer of Magister management Economic Faculy, Sriwijaya University, Palembang Indonesia.", 
        "name": "Marlina Widiyant"
      }
    ], 
    "access_right": "open", 
    "resource_type": {
      "subtype": "article", 
      "type": "publication", 
      "title": "Journal article"
    }, 
    "related_identifiers": [
      {
        "scheme": "issn", 
        "identifier": "2394-0913", 
        "relation": "isCitedBy", 
        "resource_type": "publication-article"
      }
    ]
  }
}
39
28
views
downloads
Views 39
Downloads 28
Data volume 12.3 MB
Unique views 33
Unique downloads 28

Share

Cite as