10.35940/ijmh.L0329.0831219
https://zenodo.org/records/5445644
oai:zenodo.org:5445644
Nurhidayati
Nurhidayati
Magister Management, Economic Faculty, University of Sriwijaya
Zakaria Waha
Zakaria Waha
Magister Management, Economic Faculty, University of Sriwijaya
Dan Marlina Widiyanti
Dan Marlina Widiyanti
Magister Management, Economic Faculty, University of Sriwijaya
The Effect of Perceived Value and Personal Selling on Participants 'Decision on Employment BPJS Bengkulu Branch (Case Study on Wage Non Recipient Category Customers)
Zenodo
2019
Perceived Value, Personal Selling, Participants Decisions
Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)
Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)
Publisher
2019-08-15
eng
2394-0913
Creative Commons Attribution 4.0 International
The purpose of this study was to determine the effect of perceived value and personal selling on participants' decisions on BPJS Employment in the category of Non Wage Recipients (NRP). The population in this study were all BPJS Employment participants in the Non Wage category during 2018. The sample in this study was 100 respondents. The analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the variables perceived value and personal selling jointly influence the decisions of the BPJS Employment participants. Perceived value has a positive and significant effect on participants' decisions and personal selling has a positive and significant effect on the decisions of BPJS Employment participants.