5442715
doi
10.35940/ijmh.C0409.114319
oai:zenodo.org:5442715
Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)
Publisher
Kishore Babu
Director, International Relations, KL University, Vijayawada, Andhra Pradesh, India.
Retailing: An Art to Persuade Consumer Behaviour Through Promotional Strategies
Molly Chaturvedi
Management department, K.L. University, Vijayawada, India
issn:2394-0913
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
Retail, Customer Satisfaction, Promotional strategies, competitive industry, Consumer Behavior.
<p>Retail industry in India has risen as the most encouraging with quickest developing businesses, in ongoing time. Globally it is the fifth largest destination in retail space. The consistently changing way of life of the buyers has contributed hugely to the development of this industry. It makes and produces enormous work openings, and have contributed to the GDP of the economy. In the present competitive circumstance where firms are getting by on edges and spending enormous sum on the investigation of shoppers fulfillment and devotion, this exploration paper is a little exertion to comprehend the key drivers that are in charge of retail outlets decision , and its impact on the customer satisfaction. The objective of this article is to understand and analyze the consumer behavior towards retailing in special reference with promotional strategies adopted by the select retail store .This paper aims at determining the variables which plays a significant role in the customer satisfaction ,for this study primary data is collected in the urban part of Hyderabad city ,the target group was individuals with different income,education,occupational and age groups .Data was collected through structured questionnaire.</p>
Zenodo
2019-11-30
info:eu-repo/semantics/article
5442714
1630763306.496065
413579
md5:701027e7bcccab7efe2cafeca6d60b0c
https://zenodo.org/records/5442715/files/C0409114319.pdf
public
2394-0913
Is cited by
issn
International Journal of Management and Humanities (IJMH)
4
3
31-38
2019-11-30