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The EU and its Member States have articulated a sustainability vision ‘to live well within the limits of our planet’ by 2050. In this context, consumers play a key role, being able to drive seafood production sustainability and responsibility according to their behaviour, also in relation to their attitudes towards health, nutrition and wellbeing. On the basis of these premises, this research explores Italian consumers' attitudes towards health and sustainability in relation to seafood, in order to segment different target of consumers. The framework used in this study is mainly focused on a quantitative exploratory data collection based on an online survey. Three groups of consumerswere identified based on general health interest, perceived benefits of eating seafoods and attitude towards seafoods: Health seekerswho eat seafood for duty; Health seekers and seafood lovers; Lowcommitment to health and indifferent to seafood. Differences among groups related to socio-demographic characteristics, sustainability attitudes, intentions and interest in information about seafood productswere also investigated. In particular, the first two groups are more familiar with sustainable seafood products and more interested in information on these products than the third, both in terms of product origin and seasonality. Consumers belonging to second group show a higher probability to buy seafood products considering this characteristic than the other two groups. Based on the results obtained, a strategic plan could be developed to achieve relevant goals in education, communication and sustainability labelling related with seafood products. Following a preliminary scouting carried out with all the seafood stakeholders, a specific territory to test this approach has been already identified in Torre del Cerrano (Italy). These results have a strong implication for policy makers and educational institutions as they identify differences in attitudes and perceptions among consumers that are crucial in order to design the right communication strategy strategies as well as messages content.
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\r\n\r\nSEAFOODTOMORROW has selected the ZENODO repository as its data archive of choice, based on compliance of the repository structure, and facilities and management FAIR data principles. Other online research data repositories will be considered depending on data types and formats generated and collected data, e.g. Genebank.
\r\n\r\nAll SEAFOODTOMORROW data be made available via open-access online platforms (i.e. ZENODO), unless subject to protection, OR if the release of all or part of the data to open-access platforms would jeopardise the action's main objective.
\r\n\r\nResearch articles will be published in peer-reviewed journals in either gold or green open access. All publications (research articles and other digital material) will be deposited on ZENODO.
\r\n", "page": "SEAFOODTOMORROW aims to develop innovative sustainable solutions for improving the safety and dietary value of seafood in Europe. In addressing the challenges to meet a growing market need for safe and sustainable seafood, the project will generate new knowledge to develop commercially viable eco-innovative solutions for improving the socio-economic and environmental sustainability of European seafood production, and the processing industry. \u200b\u200b\u200b\u200b\u200b
\r\n\r\nSEAFOODTOMORROW will generate and collect diverse data outputs, including data on: 1) projected economic and environmental feasibility; 2) consumer acceptance; 3) nutritional quality and hazard assessment; 4) validation of innovative tools for the assessment of seafood safety and quality; and 5) benefit-risk assessments.
", "title": "SEAFOODTOMORROW \u2013 Nutritious, safe and sustainable seafood for consumers of tomorrow" }, "revision_id": 0, "slug": "seafoodtomorrow", "updated": "2019-02-05T12:05:08.212123+00:00" } ], "ids": [ "f7a0d910-8430-47a5-b348-83e4cf3f96ad" ] }, "id": "5155453", "pids": { "doi": { "client": "datacite", "identifier": "10.5281/zenodo.5155453", "provider": "datacite" } } }, "pids": { "doi": { "client": "datacite", "identifier": "10.5281/zenodo.5155454", "provider": "datacite" }, "oai": { "identifier": "oai:zenodo.org:5155454", "provider": "oai" } }, "revision_id": 3, "stats": { "all_versions": { "data_volume": 231092664.0, "downloads": 258, "unique_downloads": 247, "unique_views": 66, "views": 70 }, "this_version": { "data_volume": 231092664.0, "downloads": 258, "unique_downloads": 247, "unique_views": 65, "views": 69 } }, "status": "published", "updated": "2021-08-06T10:09:49.492048+00:00", "versions": { "index": 1, "is_latest": true } }