Management of digital transformation of educational technology: key elements

The aim of this paper is to provide insight into the key elements of management of digital transformation of educational technology and to suggest avenues for future study. This paper offers an overview and classification of education technology and its links with the phenomena of digital organization and digital ecosystem, shows current digital trends in education technologies. Using technology to dramatically enhance universities' efficiency or scope is popular topic among academic society. But, the managerial issues of digital transformation of education technologies are still under question because most of the papers cover didactics and pedagogy issues of the digital education technology introduction. In this paper, we tried to summarize what are the keys to achieve digital transformation of education technology successfully. The findings suggest that digital transformation of education technologies need changes in content management and experience management strategies and practices, organizational and academic culture, decentralized model of operation, new financial and operative models, data-driven decisions and control tools. This results in necessity to manage digital transformation of education technology using tools of change and project management. Although the Digital Transformation has grown to include all sectors of education and business, there are some areas with more opportunities for future growth. This research was funded by RFBR, project number 20-010-00571 The Impact of Digital Transformation on Improving the Quality and Innovation of Services”.