Poster Open Access

Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de


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    <subfield code="a">&lt;p&gt;IMPORTANT DEADLINES&lt;br&gt;
Submission of Full Paper: until November 30th, 2022.&lt;br&gt;
Review Process Ends: until April 30th, 2023.&lt;br&gt;
Special Issue publication (expected): until July/August, 2023.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;SPECIAL ISSUE THEME&lt;br&gt;
This call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, &amp;amp; Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton &amp;amp; Stephen, 2016), online review (Chintagunta, Gopinath, &amp;amp; Venkataraman, 2020), fan in social media (De Vries, Gensler, &amp;amp; Leeflang, 2012), e-mail marketing, electronic marketplaces, new cultural discourses (Ravenelle, 2020), narratives, influencers (Almeida, Coelho, Camilo-Junior, &amp;amp; Godoy, 2018), digital brands (Demo, Silva, Watanabe, &amp;amp; Scussel, 2018) arrangements and groups, and other elements inside the echoverse structure (Nascimento &amp;amp; Beuren, 2011).&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The editors are looking to publish leading-edge papers with a different range of methodologies, theories, concepts, models and applications on any aspect of marketing and consumer behavior in the digital environment. The special issue aims to publish &amp;ldquo;outside the box&amp;rdquo; papers that challenges the status quo and current mainstream.&amp;nbsp;&lt;br&gt;
In addition, the Journal of Contemporary Administration (RAC) and the Editors have no preferable methodologies and are open to qualitative (including [N]ethnography, case studies, focus group, narratives, and interviews), quantitative (panel and time series data, experimental design, surveys, meta-analysis), theoretical and critical reviews, and historical approaches.&lt;br&gt;
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