Poster Open Access

Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de


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  "inLanguage": {
    "alternateName": "eng", 
    "@type": "Language", 
    "name": "English"
  }, 
  "description": "<p>IMPORTANT DEADLINES<br>\nSubmission of Full Paper: until November 30th, 2022.<br>\nReview Process Ends: until April 30th, 2023.<br>\nSpecial Issue publication (expected): until July/August, 2023.&nbsp;</p>\n\n<p>SPECIAL ISSUE THEME<br>\nThis call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, &amp; Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton &amp; Stephen, 2016), online review (Chintagunta, Gopinath, &amp; Venkataraman, 2020), fan in social media (De Vries, Gensler, &amp; Leeflang, 2012), e-mail marketing, electronic marketplaces, new cultural discourses (Ravenelle, 2020), narratives, influencers (Almeida, Coelho, Camilo-Junior, &amp; Godoy, 2018), digital brands (Demo, Silva, Watanabe, &amp; Scussel, 2018) arrangements and groups, and other elements inside the echoverse structure (Nascimento &amp; Beuren, 2011).&nbsp;</p>\n\n<p>The editors are looking to publish leading-edge papers with a different range of methodologies, theories, concepts, models and applications on any aspect of marketing and consumer behavior in the digital environment. The special issue aims to publish &ldquo;outside the box&rdquo; papers that challenges the status quo and current mainstream.&nbsp;<br>\nIn addition, the Journal of Contemporary Administration (RAC) and the Editors have no preferable methodologies and are open to qualitative (including [N]ethnography, case studies, focus group, narratives, and interviews), quantitative (panel and time series data, experimental design, surveys, meta-analysis), theoretical and critical reviews, and historical approaches.<br>\n&nbsp;</p>", 
  "license": "https://creativecommons.org/licenses/by/4.0/legalcode", 
  "creator": [
    {
      "affiliation": "State University of Maring\u00e1, Brazil", 
      "@id": "https://orcid.org/0000-0002-4129-3343", 
      "@type": "Person", 
      "name": "Vieira, Valter Afonso"
    }, 
    {
      "affiliation": "Neoma Business School, France", 
      "@id": "https://orcid.org/0000-0001-9245-8710", 
      "@type": "Person", 
      "name": "Zanette, Maria Carolina"
    }, 
    {
      "affiliation": "Federal University of Goi\u00e1s, Brazil", 
      "@id": "https://orcid.org/0000-0001-9493-0644", 
      "@type": "Person", 
      "name": "Almeida, Marcos In\u00e1cio Severo de"
    }
  ], 
  "url": "https://zenodo.org/record/4923904", 
  "datePublished": "2021-06-10", 
  "keywords": [
    "Marketing", 
    "Consumer behavior", 
    "Digital environment", 
    "Call for papers", 
    "Journal of Contemporary Administration"
  ], 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.5281/zenodo.4923904", 
  "@id": "https://doi.org/10.5281/zenodo.4923904", 
  "@type": "CreativeWork", 
  "name": "Call for Papers: Marketing and Consumer Behavior in the Digital Environment"
}
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