Poster Open Access

Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de


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    "description": "<p>IMPORTANT DEADLINES<br>\nSubmission of Full Paper: until November 30th, 2022.<br>\nReview Process Ends: until April 30th, 2023.<br>\nSpecial Issue publication (expected): until July/August, 2023.&nbsp;</p>\n\n<p>SPECIAL ISSUE THEME<br>\nThis call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, &amp; Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton &amp; Stephen, 2016), online review (Chintagunta, Gopinath, &amp; Venkataraman, 2020), fan in social media (De Vries, Gensler, &amp; Leeflang, 2012), e-mail marketing, electronic marketplaces, new cultural discourses (Ravenelle, 2020), narratives, influencers (Almeida, Coelho, Camilo-Junior, &amp; Godoy, 2018), digital brands (Demo, Silva, Watanabe, &amp; Scussel, 2018) arrangements and groups, and other elements inside the echoverse structure (Nascimento &amp; Beuren, 2011).&nbsp;</p>\n\n<p>The editors are looking to publish leading-edge papers with a different range of methodologies, theories, concepts, models and applications on any aspect of marketing and consumer behavior in the digital environment. The special issue aims to publish &ldquo;outside the box&rdquo; papers that challenges the status quo and current mainstream.&nbsp;<br>\nIn addition, the Journal of Contemporary Administration (RAC) and the Editors have no preferable methodologies and are open to qualitative (including [N]ethnography, case studies, focus group, narratives, and interviews), quantitative (panel and time series data, experimental design, surveys, meta-analysis), theoretical and critical reviews, and historical approaches.<br>\n&nbsp;</p>", 
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    "title": "Call for Papers: Marketing and Consumer Behavior in the Digital Environment", 
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    "publication_date": "2021-06-10", 
    "creators": [
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        "affiliation": "State University of Maring\u00e1, Brazil", 
        "name": "Vieira, Valter Afonso"
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        "affiliation": "Neoma Business School, France", 
        "name": "Zanette, Maria Carolina"
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        "affiliation": "Federal University of Goi\u00e1s, Brazil", 
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