Poster Open Access

Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de


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  <identifier identifierType="DOI">10.5281/zenodo.4923904</identifier>
  <creators>
    <creator>
      <creatorName>Vieira, Valter Afonso</creatorName>
      <givenName>Valter Afonso</givenName>
      <familyName>Vieira</familyName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0002-4129-3343</nameIdentifier>
      <affiliation>State University of Maringá, Brazil</affiliation>
    </creator>
    <creator>
      <creatorName>Zanette, Maria Carolina</creatorName>
      <givenName>Maria Carolina</givenName>
      <familyName>Zanette</familyName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0001-9245-8710</nameIdentifier>
      <affiliation>Neoma Business School, France</affiliation>
    </creator>
    <creator>
      <creatorName>Almeida, Marcos Inácio Severo de</creatorName>
      <givenName>Marcos Inácio Severo de</givenName>
      <familyName>Almeida</familyName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0001-9493-0644</nameIdentifier>
      <affiliation>Federal University of Goiás, Brazil</affiliation>
    </creator>
  </creators>
  <titles>
    <title>Call for Papers: Marketing and Consumer Behavior in the Digital Environment</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2021</publicationYear>
  <subjects>
    <subject>Marketing</subject>
    <subject>Consumer behavior</subject>
    <subject>Digital environment</subject>
    <subject>Call for papers</subject>
    <subject>Journal of Contemporary Administration</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2021-06-10</date>
  </dates>
  <language>en</language>
  <resourceType resourceTypeGeneral="Text">Poster</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/4923904</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.5281/zenodo.4923903</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://zenodo.org/communities/rac</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;IMPORTANT DEADLINES&lt;br&gt;
Submission of Full Paper: until November 30th, 2022.&lt;br&gt;
Review Process Ends: until April 30th, 2023.&lt;br&gt;
Special Issue publication (expected): until July/August, 2023.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;SPECIAL ISSUE THEME&lt;br&gt;
This call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, &amp;amp; Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton &amp;amp; Stephen, 2016), online review (Chintagunta, Gopinath, &amp;amp; Venkataraman, 2020), fan in social media (De Vries, Gensler, &amp;amp; Leeflang, 2012), e-mail marketing, electronic marketplaces, new cultural discourses (Ravenelle, 2020), narratives, influencers (Almeida, Coelho, Camilo-Junior, &amp;amp; Godoy, 2018), digital brands (Demo, Silva, Watanabe, &amp;amp; Scussel, 2018) arrangements and groups, and other elements inside the echoverse structure (Nascimento &amp;amp; Beuren, 2011).&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The editors are looking to publish leading-edge papers with a different range of methodologies, theories, concepts, models and applications on any aspect of marketing and consumer behavior in the digital environment. The special issue aims to publish &amp;ldquo;outside the box&amp;rdquo; papers that challenges the status quo and current mainstream.&amp;nbsp;&lt;br&gt;
In addition, the Journal of Contemporary Administration (RAC) and the Editors have no preferable methodologies and are open to qualitative (including [N]ethnography, case studies, focus group, narratives, and interviews), quantitative (panel and time series data, experimental design, surveys, meta-analysis), theoretical and critical reviews, and historical approaches.&lt;br&gt;
&amp;nbsp;&lt;/p&gt;</description>
  </descriptions>
</resource>
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